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Advisory & Growth
Strategy for travel businesses, hospitality and transformation projects.
- Positioning & product architecture
- Growth & commercial strategy
- Distribution, CRM & journey
- Technology, AI & internationalization
GLOBAL STRATEGY & TRAVEL ADVISORY
Strategy. Growth. Tourism.Global connections.
We connect strategy, distribution, technology, market education, content and international markets to accelerate travel businesses, destinations and special projects.
LTH COMPASS
Find the intelligence that fits the decision in front of you.
The Hub brings together market intelligence, strategy, cases, projects and capabilities for travel. Use Compass to get quickly to the topic, market or business decision you want to explore.
INTELLIGENCE · STRATEGY · MARKETS · CASES
Explore the full Intelligence library →THE LIPE TRAVEL HUB
Strategy, markets and execution in one platform.
We connect strategy, markets and execution for travel companies, destinations and institutions. We step in when decisions require sector context and commercial clarity.
From positioning to distribution.From technology to experience.From Brazil to the world.
INSIGHTS & INTELLIGENCE
Ideas for the next cycle of travel.
Analysis on strategy, artificial intelligence, distribution, destinations, growth and international markets — published and read inside Lipe Travel Hub.
DESTINATION ECONOMICS
Explore all insights →More Visitors Are Not Enough: Brazil Needs to Capture More Value per Trip
9 min read AI & DISTRIBUTIONThe Next Travel Agency May Not Have a Screen
8 min read LEADERSHIP & TRAVELAfter Three Decades in Travel, There Is Still One Thing Technology Has Not Replaced
7 min readMARKET FOCUS · CHINA OUTBOUND
China is traveling again. How much of that market can Brazil capture?
The world’s largest outbound market is growing again — and Brazil is beginning to compete for a larger share of that demand.
Read Essential Intelligence →HOW WE WORK
Four capabilities. One logic: turn potential into growth.
SENIOR · IN THE FIELD · EXECUTION-LED
Strategy that combines executive experience, destination intelligence and the ability to turn diagnosis into action.
02
Destinations & International Markets
Destination strategy and market access through trade, content and distribution.
- Destination strategy
- Market development & activation
- B2B relationships
- Brazil ↔ international markets
03
Market Education & Trade Enablement
Education that prepares destinations and professionals to operate, sell and compete across markets.
- Brazil → world: internationalization
- World → Brazil: trade education
- B2B training & webinars
- Brasil Masterclass
04
Content, Influence & Special Projects
Owned content and projects that turn knowledge, audience and connections into business assets.
- Branded travel & storytelling
- Creator programs
- Institutional projects
- Partnerships & special formats
BUILT INSIDE THE TRAVEL INDUSTRY
From inside the trade to better decisions.
INSIDE
THE TRADEPEOPLE · MARKETS · OPPORTUNITIES
THE TRADEPEOPLE · MARKETS · OPPORTUNITIES
SENIORITY
Decision-making without layers.
CONTEXT
Market knowledge before framework.
EXECUTION
Strategy connected to implementation.
PROXIMITY
Customer, product, partners and operations in one conversation.
SELECTED WORK
Strategy proven in the field.
International markets · Content · Institutional relations
Connecting Cultures · Brazil–China
An international project connecting creators, media, destinations and institutional relations to strengthen Brazil’s presence in the Chinese market.
Content platform · Audience · Destination influence
Lipe Travel Show
An editorial platform combining audience, first-hand travel experience and tourism intelligence to influence travel decisions and connect brands with destinations.
Selected advisory · Growth · Distribution
Strategy & Destination Development
Positioning, distribution, growth and internationalization projects designed to turn tourism assets into clearer, more desirable and more commercially effective propositions.
PositioningDistribution & CRMCommercial growthInternationalization
MARKET EDUCATION & TRADE ENABLEMENT
Knowledge that opens markets.
Two directions, one market system: preparing Brazilian tourism to compete abroad and helping international brands build demand in Brazil.
BRAZIL → WORLD
International Readiness
POSITIONINGREADINESSDISTRIBUTIONCULTURAL INTELLIGENCE
WORLD → BRAZIL
Market Activation
INTELLIGENCEEDUCATIONCONTENTACTIVATION
BRAZIL → WORLD
Brasil Masterclass
Strategic preparation and market education for international readiness.
Explore Brasil MasterclassWORLD → BRAZIL
Trade Education & Market Activation
Trade education and B2B2C activation to build knowledge, recommendation and demand in Brazil.
Explore World → Brazil
SENIOR-LED ADVISORY
C-level perspective applied to travel, destinations and markets.
Lipe Camanzano combines strategic perspective, market experience and close execution to turn decisions across travel, distribution, digital and international markets into action.
25+ YEARS · CEO / VP / BOARD · TRAVEL · DIGITAL · INTERNATIONAL MARKETS
GLOBAL REACH
A Brazilian platform. An international perspective.
Built from Brazil, with experience, presence and relationships across markets — reducing distance and adding context to international decisions.
INTERNATIONAL CONNECTIONS
Markets can be entered. Relationships are built.
International projects gain momentum when strategy and trust connect people, institutions, media, creators and destinations.
DIGITAL FOOTPRINT
Digital Footprint
Audience Ecosystem
Website available in PT · EN · ES · 中文
265K+YouTube
265K+Instagram
30K+LinkedIn
380+Episodes
3Content languages
START A CONVERSATION
What is the next stage of your project?
If you lead a destination, travel business, brand or international initiative and are facing a growth decision, let’s talk.
Contact Lipe